Redwood City, California (August 6, 2024) – Coffee’s been a staple in American life since we saw movies of cowboy’s brewing up on the open plains. Today, it’s what we wake-up to in the morning and when we need that…
The Ethical Times
The News from Field to Finished Product® Stay informed with the latest industry insights, innovations, and updates straight from the source. From raw materials to the final product, we bring you the stories that shape our field.
Ethical Naturals Points to Stress Awareness Month with Focus on Clinically Studied AlphaWave® for Stress-relief and Mental Focus
Studies Report a New Understanding of the Stress Hormone Cortisol Redwood City, California (April 10, 2025) – As consumers continue to report heightened stress levels, it’s no surprise that health care centers across the U.S. are trying to raise awareness…
Ethical Naturals is pleased to support the great organization Vitamin Angels
Fostering Gender Diversity: Ethical Naturals Inc. Leads by Example
Celebrating WIN’s New Silver Sponsor Being a WIN member means not only having a deeper connection to other women in our industry, but learning how I can better be involved & collaborate on future initiatives – Maryn Capote, ENI Sales…
A Deeper Dive into its Stress-Reducing and Cognitive-Enhancing Benefits
The AlphaWave® L-Theanine White Paper provides a comprehensive look at the unique properties of AlphaWave® L-Theanine, including its pharmacodynamics, science-backed effects, potential applications, health benefits, and safety profile. To access the white paper, please fill out the form below. We’re…
Watch ENI’s new video: Cranberex®: The Power of Oregon Cranberry
From Field to Finished Product®
New, longer-term clinical study confirms safety of AlphaWave® L-Theanine for stress-relief and mental focus.
The latest study, ‘Safety and Efficacy of AlphaWave® L-Theanine Supplementation for 28 Days in Healthy Adults with Moderate Stress: A Randomized, Double-Blind, Placebo-Controlled Trial’, published in Neurology and Therapy, was designed to further examine the use of AlphaWave over a longer period of…
Earth Day Message From Ethical Naturals: Glucosamine From GreenGrown® Eco-Friendly Fermentation Technology Saves Resources, Thwarts Shell Processing Pollution
Redwood City, California (April 18, 2024) – Ethical Naturals Inc. (ENI), invites brands to honor this Earth Day by learning how fermentation saves natural resources in the production of some of the core ingredients used in supplements today, and how…
With TGA Approval AlphaWave® is now the only source of L-Theanine approved for supplement use in Australia
AlphaWave® L-Theanine is widely used in the US where it is one of the most popular ingredients for stress-relief in both supplements and beverages. However, no source of L-Theanine has been permitted for use in Australia until AlphaWave® received approval…