Retail sales for botanical extract products continue to grow at 7-10 percent each year. This should be good news for consumers. In addition to the thousands of published studies that support the benefits of high grade extracts, as one herbalist said to me, “One of the things that I like about herbal supplements is that they have a focused ability to kickstart real change.” We’re talking here about the benefits of mainstream herbal extracts such as ginkgo, milk thistle, bilberry, turmeric and the others that form the mainline of herbal usage today.

Where does the supply of these products really stand? On one hand, there’s the genuine science supporting their benefits; on the other, reliable reports from ABC, AHP, and industry sources confirm the widespread use of adulterated materials, designed to reduce costs but consequently reduce beneficial outcomes.

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[1] 2018 NBJ Dark Issue.